In the digital age, online presence and reputation can make or break a small business. When managing your online reputation, the best place to start is with an Internet search to see what people are saying about you. No matter how new or small your business is the odds are good that someone out there is saying something. Do a little digging to see what the general attitudes are toward your business. This research can give you a baseline for where you should start when it comes to managing your online presence and offer an honest assessment of your strengths and weaknesses in the eyes of customers.
If you want your business to be taken seriously, then you need to have your own website. While your company’s site doesn’t have to have information spanning multiple pages, you do need to have the basics of your business in one single, easily accessible location. Not only does a quality website familiarize customers with your brand, it also offers them answers to questions such as where your store is located and what hours you operate. Small business owners can expect to spend anywhere from a couple hundred dollars a year to several thousand dollars annually on their website, but this is absolutely an expenditure worth making.
In addition to maintaining your own website, it’s crucial for your business to have a presence on social media. For the best results, create a Facebook profile, Twitter account, and Tumblr page for your company at a minimum. Utilizing these sites can expand the influence of your brand, and allow you and your business to show a bit of personality. And continually adding new content to your sites can keep customers engaged.